In an age where sustainability is more than a buzzword, consumers are increasingly drawn to eco-friendly products. Yet, lurking behind the green façade of many brands is a disheartening truth: greenwashing. This practice, where companies falsely promote themselves as environmentally or socially responsible, not only misleads well-meaning customers but also perpetuates exploitation in the supply chain.
So how do you, as a conscious consumer, ensure your purchases truly make a difference? By choosing small businesses like Shakti.ism, where transparency and ethical practices are embedded into every step of the process.
